Some people say that mobile medical will die and die? In 2016, the harsh capital “cold winter†frozen a large number of start-up mobile medical companies. According to incomplete statistics, about 38 Internet + medical companies were “dead†in 2016, and most of them did not survive the A round.
Is mobile medical really dead? Visually, there are still a number of established mobile medical companies struggling to survive.
Because of the delay in finding a stable and reasonable profit model, many mobile medical companies continue to lose money, resulting in tight funds and frequent turbulence in the business structure. Good doctors, medical treatment 160, seeking medical advice and other drugs have burst into negative news such as layoffs, and with the death of the mobile-funded flag-bearer Zhang Rui, the future of Dr. Chun Yu’s IPO is uncertain.
The medical industry is an exception now that the Internet has almost subverted all traditional industries. But it seems that mobile medical treatment is dead, and it seems too pessimistic.
In the difficulty of financing a large number of angel rounds and A rounds, there are still projects such as Ping An Good Doctor and Micro Medical Group that have completed billions of financing.
The combination of chronic disease management and intelligent hardware, innovative projects in medical artificial intelligence and medical big data mining are emerging. More products that focus on creating medical value and medical efficiency appear.
In addition, the Internet hospital, which is a typical micro-medicine group, ushered in an outbreak in 2016. At present, this model is generally optimistic in the industry.
When the tide recedes, can mobile medical equipment re-start in 2017? Will Internet hospitals be a breakthrough in mobile healthcare?
The profit model is not clear: the mobile medical entrance is very lively and the exit is very lonely.
Unclear profit model is a common problem for mobile medical startups.
Yang Hongqiao, chairman of Xinlianda, once pointed out to the media that although many mobile medical services have a profit model, they cannot be realized. “There are many forms of traffic sharing. Advertising is just one of them. In the era of big data, many mobile medical companies try to channel traffic to upstream and downstream medical services through big data. But medical care involves user privacy, and it lacks the mobile service qualification itself. Medical treatment is likely to be resentful and even prosecuted by users. In addition, if the user's volume does not go up, the so-called traffic realization is still nonsense, and it is doomed that the medical industry will eliminate many participants."
The attempt of impetuousness in the past three or four years has also confirmed that in the medical field, user thinking and traffic thinking are not feasible. Internet medical profitability needs to be truly cut from medical information consultation to core medical treatment, which has become the consensus in the industry.
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