At the beginning of October, the good doctor online was suddenly exposed to the news of “massive†layoffs, which triggered the vibration of the mobile medical circle. Subsequently, the good doctor immediately rumored that the departure of some employees of the company was due to the normal organizational structure and personnel structure adjustment carried out by the doctor to build a new Yinchuan Smart Internet Hospital. At the same time, many job postings of Internet hospitals were also released.
From the traditional online consultation, appointment referral business, to the real realization of online diagnosis and treatment, the doctor has made a huge change in the business model. Why is the good doctor online involved in the medical business? How do new and old businesses connect? How big is the difficulty of online medical treatment? With these questions, the reporter and CEO Wang Hang conducted face-to-face exchanges, explained in detail the reasons for the adjustment of the company's strategy, and deeply analyzed the good doctor online Internet medical 2.0 model, and the future 3.0 model. These dry goods may make the mobile Internet medical industry find a new direction.
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Good doctor online ten years of development
A good doctor with a large amount of doctor resources adjusts the strategic direction online and opens an Internet hospital. In fact, it is in line with the vision that CEO Wang Hang has always hoped to develop "Internet Medical 2.0".
Good doctor online as a wave of Internet medical care, has been born for 10 years. There are 2 million doctors with medical qualifications in the country. The doctors have collected information on 470,000 doctors online, and 130,000 of them have real-name certification and registration on this platform to provide consultation services for patients. In April of this year, Good Doctor Online and Yinchuan Municipal People's Government officially signed a contract to jointly build Yinchuan Smart Internet Hospital and transform from a medical consulting platform to a real medical diagnosis and treatment platform.
Why do you want to make this strategic change? Wang Hang is very direct in answering our question. In fact, it is to solve the problem of profitability that has always existed in this industry.
"The Internet medical circle has always had a view that the medical consultation business with registration and consultation as its main business model cannot achieve profitability. For the good doctors in the past, it is indeed a problem to achieve profitability. But the profit is again It is a goal that a company must pursue, so it is only this year's big move." Wang Hang said.
The ten-year development of Good Doctor Online can be divided into two stages. From 2006 to 2012 is the exploration phase, from 2012 to 2016 is the industry outbreak phase. Founded in 2006, Good Doctor Online is the industry's first and largest online medical consulting platform. This stage is the stage of the original accumulation and learning of the good doctor online, and in 2007 ushered in the first angel investment. At the beginning, everyone was very strange to Internet medical care. Enterprises and investors are groping, thinking about the establishment of business models, how to make profits, and how to continue to develop. Plus no template can be referenced, no one can see what the future will do. Around 2012, the board of directors and management of Good Doctor Online had a large-scale discussion. The company has been in development for 6 years. It has not been able to find a good profit model for six years. Although there are some ideas, the income is still very small.
However, fortunately, I encountered two good opportunities at this time, alleviating some problems of the company. First, the popularity of smart phones has brought about a wave of mobile medical care. Compared with the PC era, the Internet population has grown on a large scale, and the entire capital market has become active due to the arrival of the Internet demographic dividend. Another opportunity is the new medical reform that has been proposed since 2009 and has been gradually implemented in 2012. Together, these two forces have pushed funds into the mobile medical industry. There have also been many startups in the industry, which has diluted the demand of the doctors for the profit model.
"Although the problem of the profit model has not been resolved, but everyone's confidence has increased, and I feel that after the market expands, we should find a new direction." Wang Hang said.
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