Release date: 2014-10-09
When we first meet someone, we often form a momentary impression of their personality and interests through their appearance and behavior, leaving a first impression. The new study claims that these views are actually completed before we have time to form and collect our ideas.
Researchers in Melbourne, Australia, say they can use brain waves to predict how people feel when they see an image, even if they don't realize their feelings.
The study is especially useful for understanding why people are making impulse decisions and how they control these decisions. The study was co-chaired by Dr. Stefan Bode of the Melbourne Institute of Psychology and Dr. Carsten Murawski of the Melbourne University of Finance.
They used EEG to measure EEG activity when subjects saw different pictures. Pictures include food, social scenes, or feature symbols like cars and money. After measuring the EEG, the researchers used the same picture again to ask the subjects questions, such as how excited they were to see the pictures, or how vividly they thought about the present and the future.
The researchers then used statistical decoding techniques to analyze the EEG activity of the recorded subjects as they saw each picture to predict the participants' perceptions.
The researchers said: "We found that the brain encodes the view when it sees the image, even if the viewer is not aware of it. At the same time, our results indicate that the specific image can prompt people to think about the present or the future."
Researchers say the findings help us understand impulsive behavior, especially those induced by environmental factors. For example, research can reveal how the brain works when people see gambling ads on TV controlling themselves from gambling.
Bode added: "Our results show that even if people try to ignore advertisements, their brains will unconsciously handle this information, making us more likely to do these things."
Research co-author Daniel Bennett said that specific incentives may trigger impulsive behavior, and images can be made more patient by adjusting impulse control. This is still only a hypothesis, and the researchers say they will be further verified in the future.
The study was published in the journal PLOS One.
Original link: http://
Source: Kexun Medical Network
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