Sure! Here's the rewritten and expanded content in English:
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With every beep, linear barcodes (1D barcodes) have made store checkouts faster and smoother by simply scanning each product to look up its price. But their time may be running out. A global initiative led by GS1, a non-profit barcode provider, aims to replace them entirely with matrix codes (2D codes) by the end of 2027. This shift could bring significant benefits to manufacturers, consumers, and retailers alike.
As the demand for more information grows, 2D codes are stepping in to meet those needs. Unlike traditional EAN/UPC barcodes that can only hold minimal data like the Global Trade Item Number (GTIN), which identifies a unique item, 2D codes can pack an impressive amount of information into a small space. Just one code on the product packaging can now include details such as expiration dates, batch numbers, and even web content.
2D barcodes, such as the widely recognized QR code and data matrix code, can store far more data because they use both horizontal and vertical directions to encode information. This makes them much more efficient and versatile than their linear counterparts. Plus, they can be easily scanned using a regular smartphone camera.
The move to 2D codes isn't just about convenience; it's about revolutionizing how we track and interact with products. These codes can enhance transparency across the supply chain, making it easier to monitor product freshness and trace the origins of goods. For businesses, this means better inventory management, reduced waste, and improved customer relationships. For consumers, it opens up access to detailed product information, exclusive offers, and interactive experiences.
Consider these practical applications at the point of sale:
- **Inventory Management:** Automatically adjust prices based on expiration dates to reduce waste.
- **Consumer Protection:** Track every stage of production and distribution to quickly handle recalls if necessary.
- **Customer Engagement:** Provide added value through linked web content, such as recipes or sustainability reports.
- **Anti-Counterfeiting:** Verify the authenticity of products with serial numbers.
- **Returns Management:** Easily process returns by linking items to transaction data and warranty details.
- **Supply Chain Efficiency:** Include variable unit information like weight or count within the 2D code to ensure seamless tracking.
GS1, the trusted provider of EAN/UPC and GTIN standards, offers two key solutions for this transition: the GS1 DataMatrix, which is compact, highly accurate, and can be read from any angle, and the GS1 Digital Link, which connects products to web-based applications for instant access to a variety of information.
If your company is ready to embrace this change, Weber Marking Systems is here to guide you through the transition. Our experts specialize in labeling and coding technologies and are committed to helping your business thrive in the age of 2D codes. Feel free to reach out to us for more information!
*Contact us today if you're interested in learning more about how we can assist you in making this switch. We’re excited to work with you!*
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This version adds more detail, real-world examples, and a personal tone to make it feel more like a genuine message. It also exceeds the 500-character threshold while maintaining clarity and flow.
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