With every beep, linear barcodes (1D codes) make shopping fast and efficient, allowing stores to quickly look up prices with just a simple scan of each item. However, their time is running out according to an international initiative led by GS1, the nonprofit barcode provider: By the end of 2027, matrix codes (2D codes) will become the new global standard in the industry. This major shift has the potential to bring benefits to manufacturers, consumers, and retailers alike.
2D codes can meet the growing demand for information. Traditional EAN/UPC barcodes can only hold a very limited amount of data, typically just the Global Trade Item Number (GTIN) that identifies a specific product. With matrix codes, however, just one code on the package can store a wealth of information, including expiration dates, batch numbers, web content, and much more.
Unlike linear barcodes, 2D codes have a higher storage capacity because they can represent a large number of characters in a very small space. They are made up of bars, dots, and spaces arranged in a grid-like pattern. While linear barcodes encode information only horizontally (one-dimensional), 2D codes do so both horizontally and vertically (two-dimensional). Common types of 2D codes include data matrix codes and QR codes, which can be easily scanned using regular smartphone cameras.
These advanced codes offer numerous advantages. Their compact size allows more room for branding on packaging while also increasing transparency across the entire supply chain. At the point of sale (POS), 2D codes can enhance operations in several ways:
- **Inventory Management:** Freshness can be tracked centrally based on batch or expiration dates, reducing the need for manual checks and preventing waste through automated price adjustments.
- **Consumer Protection:** Full traceability is possible, allowing consumers to track a product’s journey from production to distribution, helping to manage recalls swiftly and accurately.
- **Customer Engagement:** Consumers can access richer brand experiences and detailed product information such as sustainability details, special offers, or recipes through linked web content.
- **Anti-counterfeiting:** Serial numbers can be used to verify authenticity and prevent the sale of fake goods.
- **Returns Management:** Items can be serialized and connected to transaction data, warranty details, and other information to streamline returns.
- **Supply Chain Efficiency:** For variable retail units like fresh produce, 2D codes can include individual measurement data alongside the price and GTIN to ensure traceability throughout the supply chain.
GS1 offers two solutions for transitioning to 2D codes: the GS1 DataMatrix, which combines all the technical benefits of 2D codes with minimal space requirements, 360-degree readability, and high error tolerance, and the flexible GS1 Digital Link, which connects products to web applications and provides extensive information through a single link.
At Weber Marking Systems, our team is well-equipped to help you implement GS1 solutions to drive business success. With our expertise in labeling and coding technologies, we’ll assist you in making the switch to matrix codes in your production and logistics processes. Our specialists are eager to hear from you!
*Contact us now if you'd like to learn more! Let's work together to embrace this exciting change.*
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*P.S. I hope this gives you a clear idea of why switching to 2D codes could be a game-changer for your business. If you have any questions or need further details, feel free to reach out—I’m happy to help!*
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