The arrival of the "Buy Dragon Boat Festival"

The annual Dragon Boat Festival is coming again. Although there are more than half a month away from the Dragon Boat Festival holiday, businesses that are good at grasping business opportunities have already acted, and the “Dragon Boat Economy” of the island city has begun to warm up.

The reporter visited and discovered that with the Dragon Boat Festival becoming one of the national holidays, in recent years, the Dragon Boat Festival has become a small holiday for businesses to compete for, and its significance for businesses has been to sell a few dumplings, send some salted eggs promotional gifts , upgraded to the "May Day" small holiday general position. From the past, the food businesses and supermarkets have begun to revitalize new commercial content with the exclusive Dragon Boat Festival business opportunity. “Eating Dragon Boat Festival” is no longer sufficient to meet people’s needs. The era of “Buy Dragon Boat Festival” has arrived.

Scorpion fragrance "Eat, Dragon Boat Festival" is still subject to glutinous rice cake glutinous rice balls, egg yolk, meat glutinous ... Although there is more than half a month from the Dragon Boat Festival, but the island is already a "running incense."

Recently, reporters visited Jiashi, Carrefour, RT-Mart and many other supermarkets and found that with the approach of the Dragon Boat Festival, a variety of bulk dumplings and brand dumplings gift boxes have been put on the conspicuous position of the supermarket counter. No matter if it is a supermarket entrance or an internal food counter, the Dragon Boat Festival themed advertisements such as “Yi Qing You Yi” are everywhere. A staff member at a supermarket responsible for selling rice dumplings told reporters that in fact, as early as May 1st, supermarkets began to have cabinets in succession, “more than a month ahead of the Dragon Boat Festival.” In the Carrefour supermarket, the reporter saw that the “Xunzi War” was still in a heated state, and the quick-frozen dumpling counters were all empty and sold frozen dumplings.

In terms of prices, the reporter learned that although the ambiguities of the major brands in order to compete for market competition are fierce, the overall price has gone up from previous years. Affected by the increase in raw material prices and production costs, compared to last year, the price of this year's dumplings has increased by 15% to 20%. The price of a dumpling that is less than 10 yuan a pound in supermarkets is difficult to save. Also ranging from 20 to 40 yuan, and the price of dice gift box is basically more than 100 yuan. “Zongzi is like the moon cakes, and it has strong seasonality. Therefore, it must grab the market ahead of schedule. Basically, no one eats it on the Dragon Boat Festival.” Industry insiders said that the prices of dumplings have risen in recent years, mainly due to sugar, rice and other major raw materials. As well as labor costs and freight rates.

In addition to rice dumplings, seasonal products such as salted eggs and fresh fruits are also very popular.

Shang Chao's arrival of the "Buy Dragon Boat Festival" era Although we talked about the Dragon Boat Festival, everyone will first think of eating dumplings. However, as the Dragon Boat Festival has become one of the national holidays in recent years, the business opportunities brought by the Dragon Boat Festival holiday to businesses have become more and more important. "Eat Dragon Boat Festival" has not begun to meet people's needs. The era of "Buy Dragon Boat Festival" has arrived. "Buy 299 yuan to send dumplings spree", "new summer new listing," "brand clothing full 200 minus 80" ... ... reporter found that due to the Dragon Boat Festival holiday is equivalent to the "51" small holiday extension, and During the Dragon Boat Festival, the island city just entered the summer and is suitable for the promotion of summer products such as clothing and shoes and hats. Therefore, with the approach of the Dragon Boat Festival, major shopping malls and specialty stores have also begun to brewing a new round after May Day. Promotional business war. After the “51” of the past, the consumer market will fall into a relatively long period of time. From the perspective of consumption, this is not conducive to the development of the market. But now, we are increasingly aware that the small long holiday market has brought Business opportunities are coming, so rushing for business is also a matter of reason.” Business people say that in recent years, the Long Boat Festival holiday has become more and more valued by businesses. Actually, it is not because it has become a national holiday, but it is given The market has more opportunities for promotion and profitability. “Anyone who cannot grasp the opportunity will be left behind by the market”.

The reporter of the small long holiday economy Huimin Huimin learned that in recent years, after China changed the traditional festivals such as the “Ching Ming Festival” and “Dragon Boat Festival” into national statutory holidays, the “small holiday economic effect” was becoming increasingly prominent.

“The Dragon Boat Festival holiday and the May 1 holiday are separated from each other only in January. It splits a vacation into two. This will not only give the market a buffer period, but also make it easier for merchants to continuously create excitement, while also giving consumers more. Opportunities and benefits.” Business people said that although many people think that the past 7 days of the small holiday was changed to 3 days, some people feel “unhappy” in time, but the “small holiday” vacation system is In fact, it is a win-win outcome for consumers.

According to industry insiders, for the residents of Daocheng, although the long vacation reduced the vacation time, it increased the frequency of vacations, which enabled consumers to enjoy the traditional Chinese festival of thick Chinese flavor and more time. It is not the past “to go through this shopping and not have a shop in this village”. For businesses, the implementation of the small holiday not only relieves the pressure of stocking and staff, but also eliminates the weaknesses of the market before and after the long holiday in previous years. It has great impact on enriching the leisure life of the citizens and maintaining the activeness of the consumer market. Profit office.