In the past two years, the BAT giant has a high-profile layout of Internet medical treatment . Only Tencent has entered the field with US$170 million. Baidu launched the “Beijing Health Cloud†and Alibaba launched the “Future Hospitalâ€. At the same time, capital is also quite optimistic about this market. As of the end of 2014, the amount of financing in the Internet medical field reached 141,790,900 US dollars. With the development of the mobile Internet, mobile medical care has cut into traditional medical care through the Internet, and has become a lever to incite industry changes.
Uber is a product of the shared economy, allowing resources to be fully utilized by integrating private car owners. In fact, Uber's definition has already surpassed the simple taxi software. Big data, logistics, medical, social, carpooling, etc. are all further expansion of the Uber experience. After entering China, all walks of life began to imitate the road. What industries and enterprises are living in Uber mode, mixed feelings. So what kind of spark will Uber have when he encounters medical resources?
Doctor-patient interaction is the future of mobile healthcare
At present, the mainstream mobile medical games on the market can be roughly divided into six methods: doctors, patients, doctor-patient interaction, drug delivery, appointment registration, and medical consultation. Among them, the most popular is the doctor-patient interaction platform. Lan Jiying, investment director of Lanchi Ventures, also said that doctor-patient interaction is the future of mobile medicine.
In 2011, Dr. Chun Yu took the lead in setting off the banner of mobile medical care, which made mobile medical care enter people's field of vision. After Dr. Chun Yu, the mobile medical platforms of Good Doctor, Lilac Garden and Almond Doctor appeared one after another. According to third-party agencies, by the end of 2017, China Mobile's medical market will reach 12.53 billion yuan. Recently, Xiaobian interviewed an emerging mobile medical platform, Yikang, for medical treatment. However, unlike Dr. Chun Yu, Yikang mainly seeks medical treatment from registration, including appointment registration, pre-diagnosis reminder, special car transfer, direct medical treatment, and accompanying consultation service. One-stop service such as arranging hotels and overseas medical treatment.
How to do it three times a year?
Although the theory of capital winter is becoming more and more widespread, the hot mobile medical field does not seem to be affected. He Kang, the founder of Yikang, revealed to Xiaobian that Yikang has obtained angel round financing in July 2015 and added angels in October. It is expected that A round of financing will be completed by the end of this year. It is understood that the Yikang medical platform was officially launched and in March this year, such a fast-paced financing speed is inseparable from its business model. Because Dr. Chun Yu and registered nets have a relatively early time, they have certain reference in the field of mobile medical. In order to better understand the mode of Yikang medical treatment, the following will be compared.
"Red envelope" sunshine?
It is a very controversial issue for doctors to accept red packets, but it is not realistic to completely eliminate the phenomenon of "red envelopes". The medical industry has a high barrier to entry and a high level of work, but the salary level is relatively low. At this point, the intervention of the Internet can make such black-box operations more fair. In addition, good doctors have a reputation. Every patient must have the best doctor to treat themselves, but the number of doctors who visit the hospital is limited, which leads to competition among patients. The emergence of mobile medical treatment just solved this problem.
At present, Dr. Chun Yu is mainly a business model of “light consultationâ€, which focuses on the docking of doctor resources, and provides paid services through crowdsourcing consultation to help doctors use fractional time to increase their income. Yikang's mode of medical treatment is more direct. In the medical treatment, through the paid mode, you can get good treatment, such as surgery. At the same time, cooperate with major hospitals, integrate resources, arrange free doctors to treat patients, and provide Referral services, when the hospitalization quota of a top three hospital is full, it can be arranged to another dimethyl hospital for treatment by doctors from three hospitals.
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