Following the establishment of a strategic partnership with Shenzhen Mindray Medical in May this year, Shanghai Lian Ying has established a strategic partnership with A-share listed machinery enterprise Shenzhen Shangrong Medical to realize a new strength and strength. The domestic medical imaging equipment market will have another big change!
July 26, 2016, Shenzhen Glory Medical Co., Ltd. issued a bulletin saying recently received signed with the Shanghai Medical Technology Co., Ltd. joint shadow "Shenzhen Glory Medical Co., Ltd., Shanghai Medical Technology Co., Ltd. joint shadow Strategic Cooperation Framework Agreement (hereinafter referred to as the "Agreement").
According to the "Agreement", the two sides will establish a strategic partnership for a period of four years (as of June 30, 2020). One month before the expiration of the cooperation period, the cooperation period can be extended by the written consent of both parties.
The products of the collaboration between Shangying and Shangrong Medical include medical imaging equipment such as nuclear magnetic resonance (MR), computed tomography (CT), molecular imaging (MI) and X-ray (XR). Shangrong Medical will enjoy the exclusive price of strategic customers provided by Lian Ying, which is determined by both parties.
The cooperation between the two parties includes the following five aspects:
1. In response to national health reform, lowering medical costs and serving national health, and promoting the use of domestic high-end equipment in large and medium-sized hospitals, both parties will jointly enjoy each other's channel sales network and recommend products and services that affect customers' use.
2. Using the government resources of both parties, the two sides strongly recommend or jointly invest in the cooperation of regional imaging diagnostic centers. At the same time, Shangrong Medical actively promotes the Lian Ying products in the hospital investment and construction projects, and uses the Lian Ying products under the premise of the hospital's recognition of the Lian Ying products.
3. According to the project requirements of Shangrong Medical, Lian Ying is responsible for coordinating with Shangrong Medical to provide customers with business and technical support and services, including collaborative recommendation in new fields such as medical Internet and extension clinic, and can participate in the construction of hospital imaging center. .
4. Lian Ying provided sales engineer training and related technical services to Shangrong Medical.
5. The cooperation between the two parties is based on this agreement. According to the actual situation of each project, a separate procurement contract is signed to confirm the payment method and clarify the rights and obligations of both parties.
To sum up, Shangrong Medical will enjoy the exclusive price of strategic customers provided by Lian Ying, and actively promote the use of Lian Ying products in its hospital investment and construction projects. The two sides will also make full use of resources such as each other to jointly invest in regional construction. Imaging Diagnostic Center.
Why does Lian Ying cooperate with Shang Rong?
In the cooperation between Lian Ying and Mindray, a traditional domestic leader, a domestic new star, the two sides also have a little bit of intersection on the product line, so the qualitative of the cooperation is: product integration, channel complementarity. And Lian Ying and Shang Rong Medical, there is no intersection on the product line.
So why both sides should cooperate?
In fact, in the announcement of Gong Shangrong Medical, you can also see some clues. ——Shangrong Medical holds a wealth of hospital resources.
First of all, Shangrong Medical is a leading A-share medical device company in China.
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