Mengniu's pure entertainment marketing hits heavily

According to Mengniu’s official statement, operating income reached 50.05 billion yuan last year, an increase of 15.4% year-on-year; net profit was 2.35 billion yuan, an increase of 44.1% year-on-year. According to industry analysts, Mengniu’s company’s raw milk costs have decreased and its capacity utilization rate has improved. It is estimated that the profit growth of its core business will be strong this year. At the same time, the overall sales performance of Mengniu will continue to be maintained at the same time as high-end dairy products and plant protein beverages are driven by new products. % increase around.

Among the high-end dairy products, Mengniu's pure wolfberry brand has recently appeared on the screen more and more frequently.

Joining hands with the current hottest program during the month of September, the 2015 Korean Running Men's Asian Carnival held at the Chongqing International Expo Center was co-hosted under the title support of Mengniu Chunyi. During the entire process, a wonderful song and dance performance was staged. Zero-distance intimate game interaction, but also from time to time interspersed with a variety of pure Chung brand publicity links, the entire meeting down, the brand and image of pure Dai brand in people's hearts once again deepened a lot.

The strongest program in the line-up The Korean variety show RunningMan's variety show itself is a very popular program and is loved by many young people. Subsequently, the "All-Energy Accelerating" partner that was broadcast on Hunan Satellite TV, the first viewership rating, was also won by one player. In recent days, the artists who attended the press conference held almost half of the entertainment business. , you can imagine how spectacular the lineup was.

Mengniu Purebred hopes to become a producer of entertainment content, inspire consumers to enjoy the joyful experience through new, inspiring content and not adding good taste, so that they can participate and enjoy themselves.

Mengniu said that the cooperation with “Energy Accelerated by All” is not only to achieve brand promotion, but also to enhance the service of the audience experience. At the time of the broadcast of this program, online and offline programs will be launched. The real-time interaction, together with the consumer to create "purely do not add the full staff to accelerate the season", so that the happy storm does not add to the country.