"We often listen to a point of view that the Internet medical winter has arrived. In fact, Internet medical care is actually not in the spring, how can we talk about the winter?"
The reality is indeed not optimistic. At present, there are still many problems in the Internet medical industry , such as the monopoly of public hospitals, the lack of medical insurance payment, and the lack of data sharing between hospitals. The Internet medical treatment still has a long way to go.
Taking the doctor community tool APP as an example, the officially published data is suspected, and the number of officially published users of some APPs is even twice the number of downloads. In addition, in the doctor community, the top 1% of customers contribute 35% to 50% of posts, and the top 5% of users contribute 50% to 75% of posts. This means that the vast majority of users, although they are real registered users, are very inactive. Therefore, it is actually difficult for the community to transform into e-commerce and medical services.
Secondly, the homogenization of China Mobile Medical APP is very serious. According to survey statistics of more than 1,200 mobile medical apps on the market, more than three-quarters of APPs are doing three things: one is online consultation, the other is registered payment or accompanying consultation, and the third is chronic disease management. Compared with the US mobile medical APP, it can be roughly divided into: online consultation, doctor visit, chronic disease management, doctor community, patient community, medical data visualization, doctor appointment, medical service price comparison, tumor cloud decision platform, medication tracker, surgery Post-management, cloud electronic cases, hospital mobile communication programs and other categories, and the distribution is even and less. By contrast, China's Internet medical entrepreneurship is highly similar and technically low. "If most APPs do only the above three things, then most of them will not survive."
Third, Internet medical care lacks payers. The patient is not willing to pay the bill, the hospital does not have the habit of paying the bill, the doctor can only enter, so who will pay for the service? Medical insurance, business insurance, seemingly ok, there is still a certain distance.
Of the more than 150 Internet medical projects studied in the past year, one-quarter to one-third of the projects have disappeared. The reason is that the product is actually a false pain point, or it is the user's pain point, and the project is technically difficult. The giant mill is difficult to change due to the low frequency of medical treatment. Therefore, Internet medical care cannot copy the Internet method; The product platform and the large closed-loop product window are basically closed, and the success rate of entrepreneurship is low; big cities, large hospitals, and large experts are not the main battlefields for Internet medical care; they are not in favor of mobile medicine or equipment companies to do mobile medical care; The development of heavy assets under the line is slow and difficult. It is necessary to consider how to open up the online and offline; the Internet medical company needs to dig deep into the hole, spread the grain, and slow down the title.
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Shandong Shengli Bioengineering Co., Ltd , https://www.shenglipharm.com