Recently, Maimai pension announced that it has completed a round of financing of RMB 30 million. This round of financing was led by China Merchants Ventures. China Merchants Venture Capital is a first-class company under the China Merchants Group. The “Internet +†fund of 5 billion yuan was established in 2015, focusing on “three productions and one science creation†(integration of industry and finance, production linkage, and production network integration). And technological innovation) areas.
In June 2015, Maimai Pension received an investment of 10 million yuan from Beijing Tongdu Capital.
Positioning the mid- to high-end market
Maimai Pension is an "Internet +" startup company specializing in the development of smart care solutions for mid- to high-end pension institutions. It focuses on smart care services and starts from the pains of the shortage of care resources in the aged care industry. It provides complete software and hardware care for the aged care institutions. solution. It is understood that the software and hardware products and core algorithms of Maimai pension have obtained more than 20 technical patents from the state, among which patents have passed CE and RoHS certification.
The reason why it is positioned in the mid-to-high-end market is based on market development. In September 2013, after the State Council promulgated the “Several Opinions on Accelerating the Development of the Aged Care Service Industry†(commonly known as “No. 35 Documentâ€), the mid-to-high-end pension market showed explosive growth. Different from the traditional public stereoscopic institutions, the market-oriented pension institutions pay more attention to brand and service construction. He Wei, founder and CEO of Maimai Pension, said: “The care institutions that care about service quality are potential partners of Maimai.â€
In September 2015, Maimai Pension established a wholly-owned subsidiary in Beijing and Shanghai, and actively expanded the national pension market based on key cities. In the past six months, it has reached strategic partnerships with more than 30 domestic and foreign pension industry giants such as Vanke, Fosun, Germany Allianz, CITIC Guoan, China Railway International, Neighbourhood, Guanfang Group and Zhongjing Zhonghe. The business covers Beijing and Shanghai. Guangzhou, Chengdu, Tianjin, Ningbo, Shijiazhuang, Kunming, Guiyang and other places, ranked first in the high-end pension market.
B2B2C mode
He said that in terms of the actual needs of the C-end elderly group, what they need is not hardware, nor software, but services that can solve practical problems.
Mai Mai's pension is started from the institutional pension, in order to fully accumulate the products and services for the future home care. “We work with mid- to high-end care institutions to establish an electronic health record for the elderly, follow up the implementation and feedback of the care plan, and build the most personalized and quality care solutions with our clients, ultimately benefiting the home-based caregivers.â€
At the B end, Maimai pension is committed to helping the aged care institutions solve three problems: first, to reduce the risk of care for the aged care service; second, to improve the efficiency of care; third, to enhance the trust of the child care service.
In the institutional pension solution, the core of the product of Mai Mai is the health cloud. Around the health cloud, Maimai has built four parts: the elderly terminal, the nurse terminal, the child terminal and the management platform. Among them, the elderly terminal is composed of a smart bracelet (watch), a wireless fixed pager, a hanging pager, a portable pager, a smart gateway, and a smart mattress, which meets the needs of healthy elders, semi-care elders and demented disability. The scene is applied during the day and night. The nurse terminal is composed of a nurse smart bracelet (watch), a nurse PAD, and a health collection integrated machine. The child terminal is a mobile phone WeChat application, and the management platform is a TV terminal, a mobile phone H5, and a web background.
Although it involves a lot of hardware, the core technology of Mai Mai's pension is not a simple list of hardware products: all intelligent hardware is just a channel for collecting data. The collected data is uploaded to the cloud, and the basic data is analyzed and processed through the intelligent learning algorithm in the cloud. The output result is the product function that can satisfy different application scenarios: such as “falling alarmâ€, “lost positioningâ€, “nighttime†The bed has not returned to the police" and so on.
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