As early as before the opening of the London Olympics, there were “good people†who combed and checked hotspots and hot stocks on the stock market during successive Olympic Games. Statistics show that before and during the Olympic Games, the media, culture, insurance, tourism, beer, food, and other concept sectors performed well. As one of the provinces with a large number of domestic listed companies, Shandong also has many high-quality companies in the above-mentioned sectors. Some companies have also joined the “Gold Olympics†campaign.
"Enjoy every passion", this is the marketing slogan of Tsingtao Brewery. As a representative unit of the Lugu brewing sector, Tsingtao Brewery claimed to be the “post-Olympic marketing era†after claiming to be the 2008 Beijing Olympics, and its most important action was a “passionâ€-themed cheerleader selection event with a view to nationwide Select top cheerleaders to cultivate top cheerleaders for China.
In the London Olympics, Tsingtao Brewery signed Liu Xiang, Yi Jianlian, He Zi, and Chen Yibing in November last year to form the “Championship Team†of Tsingtao Brewery. Tsingtao Brewery then released Olympic-themed championship passion pot products and on the eve of the Olympic Games. Launched Tsingtao beer "passion index" activity.
From direct marketing of products to leveraging athletes’ brand marketing to the creation of Olympic atmosphere, Tsingtao’s marketing tactics are getting older. However, unfortunately, with the downtrend in the broader market, Tsingtao's stock price has continued to fall for nearly three weeks. It closed at 35.91 yuan per share on July 30, compared to the high price of 39.43 yuan per share on July 6th. Nearly 9%.
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